Step 1 - Do a search on Google for some of the main keywords in your market.

Step 2 - Make a list of all the top 20 sites for each keyword.

Step 3 - Look for blogs or websites that sell advertising space such as banner ads or Adsense ads.

Step 4 – Buy an Adwords Placement Targeting ad spot on the blog/website to get your ad amongst the Adsense ads. Placement Targeting, unlike normal search Adwords, allows you to place ads on specific sites. Bid high to have your ad occupy the whole Adsense block, get the high CTR (click through rate), then lower your bid after one or two weeks. You can also buy a banner ad on the site if they sell it or you can ask them if they would sell a banner ad spot to you.

Example: I did a Google search on ‘home business’ and found a site called http://www.homebusinessmag.com that sells banner ad spots.

To set up Adwords Placement Targeting, go to Settings in your Adwords account, scroll down the page and you’ll see this option to choose how to advertise your offer:

Choose Content Network and choose “Relevant pages only on the placements I manage”. This allows you to target SPECIFIC sites to advertise on!

Learn more about Placement Targeting at Google’s official site or look deeper into it at:

https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=107914

More ways to get traffic by leeching off sites on Google:

- Consider being a guest author to get your own articles on the blog/website and get traffic. This is a GREAT way to leech traffic and gain credibility in your niche!

- Subscribe to the RSS feed using Google Reader and Bloglines if it is a blog and post a comment whenever a new post is made.

- ‘List swap’ with the list of the owner (eg if you have a list of 1000 subscribers, ask the website owner if they would like to do a cross-promotion – you send their offer to 1000 subscribers and they send YOUR offer to 1000 subscribers)

- Exchange banner ad spots on each other’s home page, Thank You page or Download page.

- Link exchange to build backlinks to increase your Google Page Rank for higher search engine positioning.

- Article commenting. If it is a high-trafficked article on an article directory, put in a short comment to get your website link in there.

- Interview the website owner as part of your audio or video product and then invite your new joint venture partner to promote your product when it’s finished.

Step 5 - Expand this system into long-tail keywords (keywords consisting of three/four words or more) and other search engines like Yahoo and MSN.

Step 6 - Study the backlink structure of the top sites and create a blog/website for each keyword to enter and break into the top 20. Do a search on Yahoo or Google like this – link:urlhere.com to see what sites are linking to it and contributing to the high search engine positioning of the site.

I’d love to hear your thoughts! Don’t forget to leave your comments/feedback in the comments section…

- Fabian

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