Small ticket products generally sell for anything below $10 up to $100 and above. High ticket items will be charged at around $200 to even above $1000. Deciding which kind of product you want to create will define your whole business plan.
The biggest advantage of small ticket items is that they are generally easier to sell. Most people do not think much of spending $5 on a fast food meal or a magazine, but they will certainly evaluate all their options and think very carefully if they are buying a new television set, as an example. However, you’ll have to sell many of these small ticket items to make a huge profit.

High end products, on the other hand, sell for a very large price, meaning your profit margin is much higher per sale. These products include complete home study courses and even consultation. The downside is that such items need to present a big return on investment for the buyer before they will even consider purchasing it. You’ll need to create a blockbusting salespage to sell such an expensive product.

What many top information entrepreneurs recommend is to start off small. This is done by creating a marketing funnel. By selling lower-end products first, you can create a customer base which you can then offer higher-end products to. You can build your reputation and credibility this way first.

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Here are 3 easy ways to ‘spice up’ your resell rights product:

1) Create a themed package

If you possess a few resell rights products, you can package them together as a sort of toolkit. For example, an Adsense toolkit, or an ebook publishing toolkit. Creating a package immediately increases the perceived value of your product and you will be providing a very comprehensive solution to people’s problems.

2) Add a ‘heart-stopping’ guarantee

Having a strong guarantee will set you apart from other resellers. Preferably, make a 60-day guarantee or even a year long guarantee. Although there will be some refunds, the amount of sales you make will more than cover this.

3) Create a new salesletter

If your resell rights product also contains ‘private label rights’, you can edit the salesletter and create new graphics for it. Having new ecover and banner graphics sets your product apart from the rest and will give you something unique to sell. You can also improve on the original salesletter you were given by adding power phrases and words that increase conversion rates.

You see, by taking a little time and effort to make a few simple changes, your product can take the marketplace by storm and be seen as a credible and unique product.

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Here are three easy ways to create loads of content for an ezine:

1) Harnessing Private Label Rights

Private label rights content are content you can use in almost any way you like, depending on the terms created by the publisher. Usually, you can use this content as single articles, newsletter content, or even to create an ebook. It’s a very powerful resource that many ezine owners tap on.

2) Delving Into The Public Domain

Public domain works are works which have lost their copyright or works that the creators gave permission to be used freely. This area requires a bit of research to determine whether the work is really in the public domain. But once you find a book that is in the public domain, you can simply segregate the contents to create articles for your ezine.

3) Using Article Directories As A Goldmine

Article directories keep a depository of informative articles that you can freely use on your ezine, as long you leave the resource box intact. These directories contain thousands upon thousands of great articles, so pick and choose which ones will fit your ezine!

These are the 3 ways that ezine owners use to create fast and easy content for their ezines, all without them writing a single word! Talk about working smart!

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