Great article. Really insightful. But I’ve taken this strategy to the next level and offered a service for free to a select few.

I can’t tell you how fast they jumped all over it since it’s something no one else has given away for free….yet. The positive response was overwhelming!

Long story short, by offering a free “trial” of my service, I have gained an onslaught of new customers for life. They know who to come to for this type of thing. And they know they can put their trust in me.

So, maybe offering ones own unique brand of services to a handful of people could also be something else for those reading to think about.